12 Event Industry Statistics That Will Make You Think Twice [Infographic] Planning Pod Blog
Feb 28, 2023 The global event industry was worth approximately 890 billion U.S. dollars in 2020. By 2028, this value could grow to more than two trillion U.S. dollars, according to a forecast.
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Here you will find a particularly comprehensive list of helpful event planning statistics on event marketing, event management, and event planning. Be prepared for the 2023! We've created the following list of 50 essential marketing and event statistics to help you plan ahead.
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Covid Pandemic Recovery 78 percent of planners are using more technology. ( Skift Meetings, 2022) 75 percent of planners are planning with shorter lead times. ( Skift Meetings, 2022) 77 percent of.
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According to Verified Market Research, the Global Events Industry Market size was valued at USD 886.99 Billion in 2020 and is projected to reach USD 2,194.40 Billion by 2028, growing at a CAGR of.
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Event marketing statistics. 63% of marketers use trade shows as a way to capture leads. ( Marketing Charts) 79% of marketers are able to generate sales through event marketing. ( Statista) 52% of business leaders agree that event marketing drives greater ROI than any other marketing channel. ( Splash)
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Research Methodology Events Industry Market Research, 2032 The global events industry market was valued at $1.1 trillion in 2019, and is projected to reach $2.1 trillion by 2032, growing at a CAGR of 6.4% from 2023 to 2032. Events refer to public gathering of populace at a determined time and place for a purpose.
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(Allied Market Research) Live-events business lost over $30 billion in 2020 due to the pandemic. (MarketWatch) 93% of event organizers plan to invest in virtual events. (Bizzabo) Almost 80% of all events have free registration. (Bizzabo) Party and event planning market size in the US is $3.2 billion worth. (IBISWorld)
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The global events industry market was approximately USD 1,189.21 billion in 2023. The market is projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of around USD 2,160.24 billion by 2032. Major market drivers are the increasing frequency of social and non-social gatherings, rising number of sponsors, and growing corporate culture.
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In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals that the global events industry will bring in $2.194 trillion by 2028 - a huge jump from the $887 billion it generated in 2020.
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7. On average, 46% of total event revenue comes from registration/ticket sales. (Source: Planning Pod) 8. 71% of all ticket purchases are made online. (Source: Bizzabo) 9. The average daily hotel rate has increased from $126.14 in June 2016 to $129.12 in June 2017. (Source: Statista)
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Event planning industry statistics show the overall wedding services industry growth in the years from 2017 to 2022 has suffered a 0.9% decline, but currently, this event planning segment shows good signs of recovery with a growth of 1.6% in 2022.
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Events contribute $115 billion to the US GDP annually. In 2020, 93% of event planners had to adapt to virtual events due to the COVID-19 pandemic. Event sponsorship spending is estimated to reach $62.8 billion globally. 29% of event planners use influencer marketing for event promotion.
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If you're looking for the most comprehensive list of event marketing, event management, and event planning statistics, you've come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
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The Event Management Software Market size is estimated at USD 13.01 billion in 2024, and is expected to reach USD 21.18 billion by 2029, growing at a CAGR of 10.24% during the forecast period (2024-2029). The major factors influencing the market growth are the significant increase in sports, gaming, and entertainment events over the past decade.
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Top Event Statistics 1. LinkedIn recently interviewed more than 1,800 marketers responsible for events across 13 countries. 85% of these marketers had held a virtual event last year and 28% said that between 90-100% of their events are now virtual. 2. 95% of marketers believe that in-person events can help achieve business goals. 3.
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On average, 9.4% of the CMO marketing budget goes to live events. As with anything, this can vary significantly. For example, 13% of global businesses only spend between 1-5% of their budget on events, whereas 10% of businesses spend over 50% of their budget on them. In 2022, 63% of marketers plan to spend more on live events in the future.