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An overview of each watch brand/F1 team partnership for 2021. With the 2021 Formula One season starting on schedule, I check out the watch brands that sponsor each manufacturer. Some of the partnerships are new for this year, whereas some are dyed-in-the-wool. There are even F1 teams without a watch sponsor as the season gets going.
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Zhou Guanyu. Notable as the first Chinese Formula One driver, Zhou Guanyu, is also a Hublot brand ambassador. He joined the Alfa Romeo racing team for the 2022 season that is soon to conclude, and is set to continue with the team. According to Watchfinder & Co., he is currently best known for the Hublot Spirit of Big Bang Carbon Gold Tiger, but.
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TAG Heuer Formula 1 Senna. Quartz Chronograph, 43 mm, Steel. $2,650.00. VIEW ALL WATCHES. SPORTY, URBAN, FEARLESS. MULTIPLE OPTIONS TO FIT ANY LIFESTYLE. WEAR IT EVERY DAY TO DO EVERYTHING. The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer's luxury collection.
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Carlos Sainz's Richard Mille RM 67-02. Sainz is another driver all too familiar with Richard Mille's watches, having also worn them during his tenure with McLaren. He's worn a few different models since his move to Ferrari, but seems to have recently settled on this red, black and yellow RM 67-02, which was actually originally made for German.
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The watch is limited to 306 pieces to symbolise the total distance both Aston drivers covered on race day at the 2022 British Grand Prix (5.891km x 52 laps). The dial features Aston Martin Racing Green with cross-hatching and lime coloured chronograph hands.
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As high-tech as the cars themselves, Mille's insanely thin RM UP-01 Ferrari set a new standard for low-profile, high-end timepieces, at a mind-boggling 1.75mm thick. It's the horological equivalent of wearing an American Express Black card on your wrist. This manually wound titanium flex is currently the world's thinnest mechanical watch.
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The RM 11-03, the watch of choice for F1 drivers Daniel Ricciardo and Lando Norris, cost just north of $200,000 at the start of 2018. That is a lot of money, to be sure. However, it would have been money well spent because the same watch was selling for over $540,000 on Chrono24 in spring 2021. That's an increase of more than 150%.
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Find out more about the 2023 F1 Season drivers & races at Formula 1. Bell & Ross Bremont Celebrity Cyrus Watches Driving Watches Girard-Perregaux IWC Mercedes Omega Rebellion Timepieces Richard Mille Rolex Tag Heuer. F1 and horology come together surprisingly frequently, we're on hand to take a look at F1 drivers watches ahead of the 2023 season.
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The British marque re-entered Formula 1 as the rebranded Racing Point F1 team, signed four-time World Champion Sebastian Vettel as a driver and announced Girard-Perregaux as its new timing partner.
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Lance Stroll and Sebastian Vettel: Girard-Perregaux. The newly rebranded Aston Martin Racing team recently signed a deal with luxury Swiss watch brand Girard-Perregaux. This means much like the examples above both Lance Stroll and Sebastian Vettel will be seen wearing products from the 230-year-old watch brand.
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Check out some of the 2021 F1 grid's favourite 'off-duty' watches below. One watch that's particularly popular among multiple drivers on the grid: the Patek Philippe Nautilus Chronograph.
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Rolex is also the official sponsor of the Australian and British Grand Prix's. Prior to Rolex, TAG Heuer and Longines played a massive role in the sponsoring of F1. Nowadays, Longines has shifted their efforts to equestrian sponsorships, and TAG Heuer focuses on individual teams and IndyCar. More on that below.
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Producing watches since 1884, Edox is a Swiss watch company that produces both classic and sporty watch models, such as the Edox Chronorally-S, a 44mm stainless steel quartz watch with an antireflective sapphire crystal, luminescent hands, and a unidirectional bezel. The Edox Chronorally-S collection is a collaboration with the Sauber F1 team.
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For F1 drivers, watches represent more than just a tool for measuring time; they embody their success, style, and the relentless pursuit of excellence. The Role of Sponsorships in F1 Watch Choices. One cannot overlook the impact of sponsorships in the world of F1. Well-known watch brands often form partnerships with teams and individual drivers.
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The Mercedes F1 team has been sponsored by IWC Schaffhausen since 2013, so that's the brand of watch worn by both of its drivers. Lewis Hamilton and Valteri Bottas both wear personalised.
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As the 2024 F1 season kicks off excitement is building for the first pre-season test of the year; taking place in Bahrain from February 21st-23rd. Amidst the anticipation of new cars, team changes, and off track shake-ups, watch enthusiasts eagerly await the latest watch collaborations and sponsorships. Notably, Tudor'.