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Chrysler's 51-year-old Pentastar logo, seen here in front of the company's Toledo Jeep factory, has fallen victim to the company's 2009 bankruptcy and recent merger with Fiat. Courtesy of Chrysler.
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Now that there is a new logo, the Pentastar is no longer needed and alas was given the boot. In 1962, Lynn Townsend, the Chrysler President at the time, asked for a new corporate symbol that would be easily recognized and could span generations with its classic and simple look. Robert Stanley is given credit for coming up with the design and.
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Both have adapted the FCA logo," as stated by an official company press release. However, there are currently zero plans to remove the giant Pentastar built into the window of Chrysler's Auburn.
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The Chrysler Pentastar logo is one of the more popular designs that many diehard fans of classic American car logos know quite well. The blue pentagram with a sharp, five-pointed star enclosed within was a great design, representing the five marquees under the Chrysler brand.
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Now that Chrysler is no longer a subsidiary of Daimler, word is that the company will revive its Pentastar logo, dropped in 1998 after the DaimlerChrysler merger - according to a recent Detroit.
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Chrysler. FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler Corporation ( / ˈkraɪslər / KRY-slər ), [2] [3] is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis.
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Chrysler says FCA is its new logo%2C but the Pentastar won%27t go away completely. Chrysler's iconic five-pointed Pentastar logo was born 52 years ago after the company's president, Lynn Townsend.
Chrysler Pentastar Logo Getting Phased Out for New FCA Logo
The Chrysler logo, with its soaring wings, signifies American freedom and the pursuit of excellence. Reflecting the spirit of the brand's innovation, it's evolved from its original 1925 badge - a nod to Chrysler's roots and a commitment to pushing boundaries in the automotive industry.
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Chrysler's Pentastar logo takes backseat to FCA. The Pentastar logo was created in 1962 by Robert Stanley%2C at the Lippincott %26 Marguiles design firm. "The company is changing again%2C" said.
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The Chrysler pentastar logo had five points, and changed the colors of the brand to blue, white and black. Invented by Robert Stanley, the design never appeared on radiator grilles, but it was a common feature on the hoods of some Chrysler cars. According to the creator, the pentastar logo represented simplicity, dynamism, and style..
Chrysler's Pentastar logo takes backseat to FCA
The Chrysler Pentastar emblem is still used today by Fiat Chrysler Automobiles. In 1980, Chrysler decided they needed to update their image and redesigned their logo again with the intention of giving it a modern feel. To create this new and modern look, they experimented with different fonts before deciding to take the logo design back to its.
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The logo during that time eliminated Chrysler's well-known Pentastar. That hurt.. Fiat Chrysler Automobiles logo adopted when the company was formed in 2014. Fiat Chrysler Automobiles.
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Chrysler's Pentastar logo, created by the Lippincott & Marguiles design firm in the early 1960s, was selected from among over 800 other designs. According to its creator Robert Stanley, he.
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Chrysler's latest Pentastar logo, outside its Toledo assembly plant. Photos courtesy Fiat Chrysler Automobiles. For those who came of age after 1963, the symbol of Chrysler Corporation was a thin, white, five-pointed star within a blue pentagon. It was seemingly everywhere on Chrysler products, from automobiles (across all Chrysler brands.
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The Pentastar logo was placed on the lower passenger-side fender of all Chrysler products, including non-US brands, from 1963 into the 1972 model year. It was placed on the passenger side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind: a nameplate has to be read, but a symbol is.
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In 1962, and selected through a contest, the Chrysler logo was changed again. Out of 700 proposals that reached the presidential office of the company, the winning option was the Pentastar by Robert Stanley. As the name implies, the logo consists of a five-pointed star circumscribed within a pentagon.