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Eight is considered a lucky number in Japanese culture. With export efforts well underway in the 1950s (the Toyota Crown came to the U.S. in 1957), the company introduced a basic English-language logo that spelled Toyota in a serif font. A serif font is a typeface with small ornamental lines or shapes at the ends of the main strokes of each letter.
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There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.
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Toyota logo and symbol, meaning, history, PNG
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The famous Toyota logo, consisting of three ovals, appeared in 1989. Before that, word trademarks were used to identify the brand. What is Toyota? Toyota is the flagship brand of Toyota Motor Corporation, the world's largest automobile manufacturer. The company was founded in Japan in 1937 and is now part of the Toyota Group conglomerate.
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In terms of commercial design, Japanese characters for "Toyota" were visually simpler and less cluttered; the name also sounded more pleasant to the ear ("Toyota" represents a voiceless consonant sound in Japanese, which is considered "clearer" than voiced consonants like in "Toyoda").
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Launched: October 1977 The most familiar wordmark was debuted in Japan in 1977. It adds the Toyota logo on left or on above the wordmark in October 1989 (see the logo and description on bottom).
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1949 - 1989 (for Japan) Between 1949 and 1958 this was the only Toyota logo. In 1958 appeared a new designed for general use, and this one continued to be an emblem for the Japanese market only. It depicted a bright red circle (taken from the Japanese flag) with a double white and red outline.
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Simple but effective, the Toyota emblem is one of the better-known images in the vehicle landscape, among Japanese consumers and car drivers across the globe. The Toyota car logo has seen several changes over the years as the brand has evolved. Today, it consists of a set of three ovals, carefully designed to look a little like the shape of a "T".
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Background: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichi.
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Toyota was actually the name of a company founded by Kiichiro Toyoda's father, Sakichi Toyoda back in 1926, Toyota Industries, and Toyota Motors were but a section of this company. During World War II, Toyota was dedicating all its resources to providing the Japanese army with simple trucks, contributing greatly to Japanese forces.
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Many Japanese brands have similar names. But why do we spell Toyota, not Toyoda? Right before World War II, the company adopted a rebranding. And obviously, it included some logo changes too. Kiichiro replaced "D" with "T". Why's that? That's because the Japanese consider number 8 a lucky one. And the new spelling contained exactly 8 lines.
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Toyota Logo and symbol, meaning, history, sign.
Toyota logo is featuring a stylized version of the letter "T", or as other says is meant to represent a bird's eye view of a steering wheel.. Despite initial success in the Japanese market, Toyota struggled to break into the global automotive industry due to quality control issues and a lack of international brand recognition. However.
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Toyota has revealed a new 2D logo This the first time the Japanese auto company have rolled out a new logo since 2005, and the first time it has renewed its visual identity since 2009.