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The Riviera Coupe started its career in 1963 and it was a luxurious, potent, car. It was a true Grand Touring vehicle, with up to seven-liter engines and over 5.5-meter long. After the oil crisis.

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The Riviera name had been used as a model designation on Buick hardtops since 1949, so it was a natural for Flint's sporty new upstart. The plan from the beginning was to build 40,000 cars a year, which Buick did in 1963. The number tapered to 37,658 in 1964 and 34,586 in 1965. (By comparison, Ford built 63,313 Thunderbirds in 1963; 92,465 in.

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Matt Litwin 09/09/2020 Magazine No Comments In This Article Category: Magazine Make: Buick Model: Riviera Vintage-car enthusiasts often debate which postwar cars should be recognized as hallmark designs, but there seems to be little argument about Buick's first-generation Riviera.

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Lloyd Reuss is the visionary in Flint, Michigan—Buick Town, U.S.A.—who was charged with simultaneously looking forward and backward when it came to the new Riviera. Reuss took the helm as Buick's.

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Bill Mitchell would create a number of famous General Motors automobiles including the Chevrolet Corvettes from 1961-1976, the Chevrolet Camaro from 1970-1981, and the first and second generations of the Buick Riviera. Bill Mitchell's first inspiration for the new model came to him while he was in London for the Earls Court motor show.

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The original Buick Riviera sprung from the mind of Bill Mitchell, the freshly-minted vice president of styling at General Motors charged with raising the personal luxury banner, and Ned Nickles, who did the heavy lifting in terms of sketching out and modeling up the clay model (code-named 'XP-715') that would become the Riviera.

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Buick Riviera was a muscle car that fused luxury and sportiness into one frame and wanted to topple the Ford Thunderbird. Via: Media.buick.com The 60s were a time of innovation and exploration. By the mid 1950s, Ford had made a bold move into the personal-luxury segment with the iconic Thunderbird.

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The inspiration for the 1963 Buick Riviera's sharp-edge roofline was probably a Rolls-Royce with custom bodywork by Hooper and Co., a London-based coachbuilder that often worked with Rolls-Royce chassis. Hooper had used a similar roof crease since the mid-1930s, as seen on this Hooper-bodied 1938 Rolls-Royce 25/30.

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Sir William Lyons, the founder of Jaguar and a respected designer, called it "a very wonderful job." Raymond Loewy said the Riviera was the best-looking American car — except for his own.

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1959 Buick Electra 225 Riviera The name Riviera, Italian for coastline, was chosen to evoke the allure and affluence of the French Riviera. It first entered the Buick line in 1949, as the designation for the new two-door pillarless hardtop, described in advertising as "stunningly smart".

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1997 1996 1995 1993 1992 Latest generation 1992-99 Riviera View 2 photos Starting at $33,820 Consumer rating 5.0 (8 reviews) Combined mpg - Body style Coupe View 1999 model details Shop Now See.

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Introduction: The Buick Riviera was not a muscle car, per se, but it had a tremendous impact on the American automotive scene. The Riviera represented one of the most successful American attempts at capturing European styling and performance in a large automobile.

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At the time the two-seater Thunderbird made its debut, Crusoe and McNamara were reviewing data which pointed to the much larger sales potential for a four-seater version.. To me, the story of the Riviera is that of an iconic car and lost opportunities. By not moving quickly in 1958-59, in unison, GM's divisions allowed Ford to.

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The Buick Riviera, a stunning concept car designed to showcase Buick's new global design direction, made its global debut at Auto Shanghai 2007. The gullwing Riviera concept coupe was developed with global design input by the Pan Asia Technical Automotive Center (PATAC) in China, a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC).

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The tautness that gave Earl's cars their visual speed from the early/mid-1950s until his retirement is still very present in Mitchell's Riviera (along with the rest of GM's offerings). Mitchell may have stretched the surfaces a little bit more, but the main difference between the Riv and GMs five years older is the that the surface transitions are much sharper, the creases more crisp.